A workshop that learned to design.
Interior Motive started in 2004 as a furniture workshop in Karachi making pieces for other people's projects. Two decades later we do the drawing as well — but the workshop is still the reason any of it works.
─ Our story
we got tired of watching good drawings get ruined.
For the first ten years we built other studios’ designs. We saw the same thing happen again and again: a beautiful drawing arrives, the fabricator can’t quite make it, something gets substituted on site, and the client never finds out why the finished room doesn’t look like the render.
So we brought the design in-house. Now the person who draws your wardrobe sits fifty metres from the machine that cuts it. If a detail can’t be built well, we know before you’ve approved it — not after you’ve paid for it.
That’s the whole idea, and it’s why the name has “motive” in it. There’s a reason behind every piece we make.
─ Legacy
twenty-one years, in order
2004
Workshop opens
Two benches and four people in Korangi, making furniture for other studios.
2009
First showroom
A single-floor space in DHA so clients could sit on things before ordering.
2013
Design brought in-house
We stop building other people’s drawings badly and start making our own.
2017
Spray booth & CNC
Finishing and machining move in-house — the point where quality became repeatable.
2021
Turnkey projects
Full design-and-build contracts, with site works managed by our own project managers.
2026
Online catalogue
The full range goes online, with custom sizing available on every piece.
─ The workshop
14,000 sq ft in korangi.
Panel saw, CNC router, edge bander, upholstery bay and a dust-controlled spray booth, run by 34 people — several of whom have been with us for more tha
- Timber is bought in bulk and kiln-dried on site, so moisture content is controlled before anything is cut
- Finishing happens in our own booth, which is why colours match across a whole order
- Every piece is assembled and inspected fully before it's wrapped for delivery
- Clients are welcome to visit mid-build — just call ahead so we can have your pieces on the floor
─ The team
who you'll deal with
Small enough that you’ll know everyone’s name by the end of a project.
Adnan Sheikh
Mehreen Qazi
Bilal Ahmed
Farah Siddiqui
─ How we work
four things we won't compromise on
Quote it properly
Line-by-line, in writing, before work starts. If something changes, we re-quote rather than adding it to the final bill.
Say what's inside
If a panel is engineered board rather than solid timber, we tell you and price it accordingly. No silent substitutions.
Be honest about dates
Six weeks means six weeks. If we're going to be late you'll hear it from us first, with a new date and a reason.
Fix it if it's wrong
Snags get closed in writing. Anything that fails because of how we made it gets repaired or remade at our cost.